Luxury concierge service and property management in the Alpes Maritimes

YOUR PROPERTY DESERVES MORE THAN BASIC RENTAL MANAGEMENT

Local expertise across the Alpes Maritimes
A clear and transparent approach trusted by our clients
A genuinely human service
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SEAMLESS VISIBILITY ACROSS THE ALPES-MARITIMES

At Upstays, each listing is adapted to the local reality of the property, allowing it to reach the right travelers at the right time. Your property is distributed across all major booking platforms, as well as on our own website.

MAXIMUM RETURNS, MINIMAL INVOLVEMENT

Données sur les réservations d'appartement, issues d'un espace Propriétaires Upstays
In the Alpes-Maritimes, the rental market is very different for a flat near the Palais des Festivals and a villa in the hinterland. Profitability cannot be improvised; it requires careful planning.
  • Dynamic pricing, adjusted in real time
  • Strong occupancy rates throughout the year and integration of regional events
  • A clear dashboard to track your bookings and revenue
  • A dedicated lifestyle manager available whenever you need guidance.
A precise understanding of the territory ensures stable and sustainable management.
Exemple de l'annonce d'un appartement lumineux avec balcon à Cannes, géré par Upstays, agence de location saisonnière à Cannes
Every property deserves to be presented with accuracy, especially in a competitive destination like the Alpes-Maritimes. We create content that highlights its atmosphere, its light and its lifestyle.
  • Professional photography and video, faithful to the spirit of the property
  • Editorial presentation across Upstays platforms and networks
  • Optimized distribution across all reservation channels
  • Guest communication handled seven days a week with attention and discernment
Your property inspires. Travelers imagine themselves there.
Chambre moderne avec lit et décor, exemple de la qualité de service chez Upstays.
We take care of the day-to-day management of your property with a well-organised approach. You enjoy the revenue; we handle the day-to-day operations.
  • Professional cleaning and premium linen service
  • Smooth and frictionless check-in and check-out
  • Maintenance monitoring and coordination of repairs
Your property is carefully looked after. You simply enjoy the benefits.
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PROPERTY MANAGEMENT AS CLEAR AS THE SKY OF THE ALPES-MARITIMES

Our teams are locally based and available seven days a week.

A first meeting to start things right

In the Alpes Maritimes, regulations vary depending on the city, particularly regarding registration, change-of-use authorization or rental limitations. Before listing your property, we analyze it within the context of its municipality.

A clear calendar, in real time

Through your Owner dashboard, you access your reservations, revenue and performance by period. You retain full control over your availability.

Revenue strategies managed with precision

Our revenue management specialist analyzes rental demand by area, seasonal cycles, major events and the positioning of the property. Pricing strategies rely on real market data and a long-term perspective, never on optimistic projections.

Stays orchestrated with care

Every stay is meticulously organised. Our concierge services for private clients , including reception, linen, cleaning and coordination, are provided to the highest standards.

Images that tell the story of your property

Each property is presented within its real environment. Light, views and proximity to beaches or city centers are highlighted with accuracy. We showcase the property’s strengths without exaggeration.

A team that is genuinely available

Our teams remain reachable at all times. In such an active region, responsiveness makes all the difference.

Visibility where it truly matters

Your property is promoted with a coherent editorial positioning aligned with its level of standing. In such a competitive market, clarity of positioning is essential.

Your property managed like a long-term asset

Regular inventories, ongoing maintenance and coordinated repairs ensure your property is managed with a true asset-management mindset.

UNDERSTANDING THE SPECIFICITY OF THE ALPES-MARITIMES BEFORE CHOOSING A CONCIERGE SERVICE

The Alpes-Maritimes is one of the most dynamic rental markets in France. Between a highly demanded coastline, event-driven cities like Cannes, regulated urban markets like Nice and a more seasonal countryside, management requires a precise understanding of the territory. At Upstays, we have been working in this market since 2014.

In the French Riviera, visibility strategies vary significantly depending on:

  • Nice and its specific regulatory framework
  • Cannes and its international events calendar
  • Antibes and its balance between tourism and residential life
  • the countryside and its different seasonality

Renting out property in the Alpes-Maritimes without a full understanding of these factors can lead to administrative or tax errors. Our role is also to safeguard your project and ensure it operates within a compliant and sustainable framework.

WHY ENTRUST YOUR PROPERTY TO UPSTAYS IN THE ALPES-MARITIMES?

An example among many others.
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summer occupancy

A strategy tailored to a regulated market

In Nice, short-term lettings aren’t something you can just wing. Between registration requirements, local regulations and permitted periods, every detail counts. We develop a letting strategy that adheres to these guidelines, ensuring your property remains profitable without breaking the rules.
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rental income

Maximised revenue without overexploitation

A pricing strategy that is continuously adjusted according to the season and actual demand. The aim is to maximise the value of every night’s stay in a sound and sustainable manner.
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guest satisfaction

Consistent traveler satisfaction

A successful stay often comes down to the little things: the welcome, cleanliness and responsiveness. We keep a close eye on everything to ensure guests leave satisfied, and that positive reviews continue to attract new bookings.
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peacefullness

You remain in control

A dedicated contact person, clear communication and local management. Whilst we manage the bookings, you simply keep track of your property… without having to deal with the day-to-day running of it.
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IRRESISTIBLE VACATION RENTALS IN THE ALPES MARITIMES

Each property has its own character, atmosphere, and place in the city. 
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OWNERS WHO TRUST US, GUESTS WHO COME BACK

“The Upstays team delivered exceptional service.”
The Upstays team delivered exceptional service, even going above and beyond at the last minute to confirm our booking and make our stay as comfortable and enjoyable as possible. The villa was well presented, comfortable, and clean.
M

Matt P.

Stayed in march

“We had a wonderful stay, highly recommend.”
We stayed in Cannes and booked through Ali from Upstays (formerly Immogroom). He was there to welcome us upon arrival : warm and very professional. We had a great stay and highly recommend.
C

Charlie G.

Stayed in march

“The villa was impeccable, and the host was very attentive to our needs.”
We had a wonderful stay at the villa. Very spacious, it can easily accommodate 13 people without ever feeling crowded. The villa was impeccable, and the host was very attentive to our needs. Thank you for helping us celebrate our 20th wedding anniversary!
C

Christopher H.

Stayed in january

“The agency team was absolutely fantastic!”
After 5 days, it felt natural to share my feedback. The agency team was absolutely fantastic! The service was impeccable! The property was also very good, even though the pool was still closed due to construction work on the new building and a few minor renovations were needed. Our apartment was great, with a sea view, and clean. Of course, a little extra cleaning would have been appreciated, but we’re all human. The price was also very attractive 👍 I would definitely book another apartment with this agency.
P

Praxis M.

Stayed in january

“Thank you Anastasia for your support and kindness.”
Excellent family weekend. Thank you Anastasia for your support and kindness. Everything was perfect. Breakfasts on the terrace with a fantastic view of the Esterel mountains. A real highlight: the pool overlooking the sea. We highly recommend this little haven nestled in nature.
E

Esther U.

Stayed in september 2025

WORKING WITH UPSTAYS IS SIMPLE AND STRAIGHTFORWARD

Entrusting your property always begins with a conversation.
01.

You contact us

You share the main information about your property via the form or by phone. A first conversation allows us to understand your project and expectations.
02.

We analyze and visit your property

We analyse your property (type, location, standard) and carry out a viewing to assess its potential as a holiday rental. If your property meets our quality standards, we will then provide you with a clear, personalised, no-obligation proposal.
03.

We take care of everything

Once the collaboration begins, our local team takes over: guest management, cleaning, linen, maintenance and day-to-day follow-up. You enjoy your property with complete peace of mind.
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Why do the Alpes-Maritimes require particularly structured management?

When discovering a luxury concierge service, a few questions naturally arise. Here are some useful insights to better understand our approach.

The Alpes-Maritimes combine:

  • highly regulated cities (Nice, Cannes…)
  • strong demand along the coast
  • an international and demanding clientele
  • major events influencing demand

Structured management is essential to remain compliant and competitive.

Rules may differ between Nice, Cannes and Antibes. Each municipality may require:

  • a mandatory registration number
  • change-of-use authorization for secondary homes
  • annual rental limits
  • enhanced compliance checks

The strategy must therefore be adapted to each specific city.

In certain municipalities, secondary residences are more regulated. They may require:

  • specific authorization
  • compensation rules
  • prior declarations

These obligations vary depending on the city.

In highly demanded areas:

  • competition is strong
  • guest expectations are high
  • reviews have an immediate impact

Operational excellence becomes a central factor.

Profitability depends on several factors:

  • clear positioning of the property
  • professional visuals
  • dynamic pricing
  • high-quality guest experience management

In the Alpes-Maritimes, excellence is the standard.

International events influence the market. Festivals, conferences and trade shows may:

  • significantly increase prices
  • change the average length of stays
  • attract specific professional clientele

Precise anticipation is essential.

Risks may include:

  • administrative fines
  • suspension of rental activity
  • listing removal from platforms

Compliance protects the long-term value of the property.

Protection relies on:

  • careful guest selection
  • regular property inspections
  • accurate inventories
  • constant local presence

In such an exposed region, rigor is essential.

Yes, particularly near:

  • conference centers
  • business districts
  • economic hubs

These stays involve specific expectations.

A local agency provides:

  • knowledge of municipal regulations
  • a deep understanding of each city
  • fast operational response
  • advice tailored to the departmental market

In such a demanding territory, local expertise makes all the difference.

More questions? Contact us
WE WOULD BE DELIGHTED TO MEET YOU AND ANSWER YOUR QUESTIONS OVER A COFFEE

Our agency is open 7/7 all year round,

from 9:00 to 19:00 (and until 20:00 in summer).

Tel: +33 4 22 46 60 00

Mail: welcome@upstays.com

Address: 16-18 rue des Suisses, 06400 Cannes

Request an estimate of your property