The UPSTAYS Team
- 3,000+ stays managed each year
- 600+ Google reviews with an average rating of 4.3 / 5
- 10+ years of local expertise in Cannes
- 150+ properties entrusted to us under exclusive management
Our vision of short-term rentals
A human, rigorous and sustainable approach
In Cannes, holiday rentals aren’t something you can just wing.
They require structure, strong local knowledge and constant attention to both properties and travellers.
At Upstaysour approach is built on a simple balance:
- performance, without compromising quality,
- technology, without losing the human connection.
We know Cannes the way one knows a neighbourhood where they truly live.
Its seasons, its events, its expectations and its opportunities.
And we believe that a well-managed property is, above all, a property that is respected.
UPSTAYS, the natural evolution of Immogroom Cannes
A new identity, the same standards
Upstays was born from the evolution of Immogroom, a long-standing short-term rental agency in Cannes. While the name has changed, the foundations remain the same: proximity, reliability and local expertise.
Over the years, we have strengthened our teams, improved our tools and refined our methods to meet the growing expectations of both property owners and travellers.
Today, Upstays reflects a more structured and transparent vision of short-term rentals, while preserving what built Immogroom’s reputation: trust.
What guides every decision we make
Entrusting a property to short-term rental management is an important decision.
At Upstayswe know that trust is not declared. It is built over time through clear methods and consistent commitments.
Our approach relies on a deep understanding of the Cannes market, a rigorous organization and a constant local presence. Each property is managed with the same level of attention, whether it is a city apartment or a premium villa.
We believe in balanced management: optimizing revenue while preserving both the quality of the stay and the long-term value of the property. This requires thoughtful decisions, precise operational follow-up and transparent communication with property owners.
Upstays is not an automated platform. It is a structured team, proven processes and a long-term vision of short-term rentals in Cannes.
A local team involved
at every stage
The quality of property management ultimately depends on the people behind it. At UPSTAYS, each member of the team contributes their expertise with a shared objective: ensuring reliable, smooth and professional management of your property.
Grégory
As the founder of Immogroom and later UPSTAYS, Gregory drives the strategic vision and ensures the overall consistency of management.
Ali
Ali is the main contact for property owners and supports each project with a clear and personalized approach.
Antoine
He defines pricing strategies and adjusts them throughout the year to optimize bookings while preserving the quality and positioning of each property.
Monika
She ensures rigorous financial monitoring, clear reporting and full transparency regarding owners’ revenues.
Kamilia
She coordinates teams and processes so that each stay runs smoothly from start to finish.
Étienne
Specialized in peak periods and traveller expectations, he optimizes reservations while maintaining the quality of each stay.
Anastasia
She maintains daily contact with travellers and ensures the smooth operational organization of stays.
Cynthia
She supports travelers throughout their stay and ensures that each booking runs smoothly from arrival to departure.
Sarah
She coordinates guest requests and ensures the day-to-day organization of stays with care and responsiveness.
Giulia
She assists travelers before and during their stay and contributes to the smooth coordination of daily operations.
Nathan
Present on the ground every day, Nathan ensures that properties remain compliant and fully operational.
Vanessa
She oversees all technical interventions and ensures responsiveness, quality and durability of equipment.
Jossia
She structures the administrative and human aspects essential to the agency’s proper functioning.
Eva
Providing operational and financial support, she contributes to the smooth running of internal processes.
Pauline
She develops the agency’s communication, strengthens the Upstays brand image and ensures the visibility of properties across different channels.
Azer
He promotes the properties, the agency’s image and the visibility of listings across different channels.
Entrust your property to a trusted team
Are you a property owner looking for a reliable and locally established agency in Cannes? Upstays supports property owners with a clear, structured and long-term approach.
Why work with us?
- Long-standing local expertise (formerly Immogroom Cannes)
- Exclusive, transparent and comprehensive management
- A dedicated and accessible team
- A long-term vision for your property
Meet us in Cannes
Nothing replaces a direct conversation.
Our team welcomes you at the agency to discuss your project over a coffee.
The Upstays Agency
Our agency is open 7/7 all year round,
from 9:00 to 19:00 (and until 20:00 in summer).
What people usually want to know about UPSTAYS
When discovering Upstays, a few questions naturally arise. Here are some insights to better understand our story and our approach.
Is UPSTAYS the former Immogroom Cannes agency?
Yes. UPSTAYS is the natural evolution of Immogroom Cannes, a long-established short-term rental agency in Cannes. The team, local expertise and methods remain the same, with strengthened tools and organization.
Why did Immogroom become UPSTAYS?
The name UPSTAYS reflects the agency’s evolution toward a more structured model, integrating digital tools, stronger internal organization and a long-term vision for short-term rentals. It is neither a buyout nor a change of team.
Are the Immogroom Cannes reviews still relevant today?
Yes. Reviews published under the name Immogroom Cannes refer to the same agency, the same team and the same services now operated under the name UPSTAYS. They remain fully representative of the current level of service.
How long have you been present in Cannes?
We have been present in Cannes for more than ten years, with deep knowledge of its neighbourhoods, seasons and major events.
Who actually manages the properties entrusted to UPSTAYS?
Properties are managed by an internal team including client managers, operations managers, maintenance technicians and an accounting department. Management is not outsourced.
Is UPSTAYS a platform or a local agency?
UPSTAYS is a local short-term rental agency with a team physically present in Cannes. It does not operate as an automated platform.
How do you track the revenue generated?
Owners have access to a dedicated owner space where they can follow their performance through clear reports and regular updates, with a dedicated contact, Ali.
How do you manage peak periods such as festivals or congresses?
We anticipate these periods thanks to our local experience, a revenue manager who adjusts pricing strategies and an organization reinforced during high-demand periods.
What types of properties do you manage?
UPSTAYS mainly manages apartments and villas dedicated to short-term rentals in Cannes and across the French Riviera. Properties are selected according to quality and compliance criteria.
Are the services the same as under Immogroom?
Yes, with a stronger organization. Services include reservation management, guest reception, cleaning, maintenance, financial reporting and owner support.
How can I contact UPSTAYS about a short-term rental project?
Property owners can contact UPSTAYS by phone, email or through the website to request a meeting or a rental income estimate.